Privacy Policy

Last updated: 24 September 2026

KayFeldspar Ltd (“KayFeldspar”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, create an account, place an order, contact us or otherwise interact with our services.

1. About KayFeldspar Ltd

KayFeldspar Ltd is a contemporary fashion brand offering clothing, footwear and accessories.

For questions about this Privacy Policy or how we handle your information, please contact us using the contact details provided on our website.

2. Information We Collect

Depending on how you interact with us, we may collect:

  • Your name
  • Billing and delivery address
  • Email address
  • Telephone number
  • Account login information
  • Order and purchase history
  • Payment and transaction information
  • Information you provide when contacting customer support
  • Product reviews and other information you choose to submit
  • Website usage, device and technical information
  • IP address and information collected through cookies and similar technologies

We do not normally receive or store your full payment card details. Payments may be processed securely by third-party payment providers.

3. How We Use Your Information

We may use your personal information to:

  • Process and fulfil your orders
  • Arrange delivery and returns
  • Process payments and refunds
  • Provide customer support
  • Manage your account
  • Communicate with you about your orders
  • Send marketing communications where you have given appropriate consent or where otherwise permitted by law
  • Improve our website, products and services
  • Prevent and detect fraud and other unlawful activity
  • Maintain the security of our website and systems
  • Comply with our legal and regulatory obligations

4. Legal Basis for Processing

Where applicable under UK data protection law, we process personal information on one or more of the following legal bases:

  • Contract: where processing is necessary to provide products or services you have requested.
  • Legal obligation: where we need to comply with a legal or regulatory requirement.
  • Legitimate interests: where processing is necessary for the legitimate operation and improvement of our business, provided your rights and interests are not overridden.
  • Consent: where you have given us permission to use your information for a specific purpose.

You may withdraw consent for marketing communications at any time.

5. Sharing Your Information

We may share relevant information with trusted third parties where necessary to operate our business, including:

  • Payment service providers
  • Delivery and courier companies
  • Website hosting and technology providers
  • IT and security service providers
  • Customer service and communication providers
  • Professional advisers where necessary
  • Government, regulatory or law-enforcement authorities where legally required

We only share information where there is a legitimate reason to do so and, where appropriate, require service providers to protect your information.

6. Payments

Payments made through our website may be processed by third-party payment providers.

Your payment information may be subject to the privacy policies and terms of the relevant payment provider. We do not intentionally store complete payment card details on our own systems unless this is specifically required and lawfully permitted.

7. Cookies

Our website may use cookies and similar technologies to:

  • Keep the website functioning correctly
  • Remember your preferences
  • Understand how visitors use our website
  • Improve website performance
  • Support marketing and advertising activities where applicable

You can manage cookies through your browser settings and, where applicable, our website’s cookie preferences.

8. Marketing

If you subscribe to our marketing communications, we may send you information about products, offers, promotions and other updates.

You can unsubscribe from marketing communications at any time by using the unsubscribe option in our emails or contacting us.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to fulfil our contractual, legal, accounting and reporting obligations.

The length of time information is retained will depend on the type of information and the reason we need it.

10. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

11. Your Rights

Under applicable UK data protection law, you may have rights including:

  • The right to access your personal information
  • The right to request correction of inaccurate information
  • The right to request deletion of your information in certain circumstances
  • The right to restrict processing in certain circumstances
  • The right to object to certain processing
  • The right to data portability in certain circumstances
  • The right to withdraw consent where processing is based on consent

You may also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your personal information has been handled unlawfully.

12. Children’s Privacy

Our website is not intentionally directed at children, and we do not knowingly collect personal information from children without appropriate consent where required by law.

13. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.

We recommend reviewing their privacy policies before providing personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal requirements.

Any updated version will be published on this page with the revised “Last updated” date.

15. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact KayFeldspar Ltd through the contact details provided on our website.

KayFeldspar Ltd
Email: [contactus@kayfeldsparltd.com]